Every product solution we create is aimed at meeting an unmet need in the marketplace. That need may be functional, but more often it’s emotional. If the right product doesn’t exist, we work to create it.
Pushing boundaries can be one of the greatest challenges and opportunities for a designer. It’s easy to become reliant on what is existing and readily available in the marketplace, but it’s our job to use past experiences and industry knowledge to create new solutions in areas we see as voids in the realm of design, product and construction.