Project Concept and Design Approach

With over a century of heritage in the automotive industry, Auto Boland has unveiled its new flagship showroom—one of the first of its kind in Europe. Designed to represent Fiat, Alfa Romeo, and Jeep, this state-of-the-art facility sets a new benchmark for dealership design in Ireland.

Our design approach focused on sleek aesthetics and functional excellence, creating an environment that enhances customer experience while reinforcing the identity of each brand. Every element was carefully considered to deliver a premium retail journey—from spatial planning and display layouts to materials and finishes that embody innovation and performance.

Sustainability and long-term value were key drivers in the process. Through efficient use of materials, energy-conscious systems, and innovative detailing, the showroom not only delivers impact today but is designed to serve the business for years to come.