Jaguar Land Rover is rolling out a dealership facility standard designed to feature both brands in dualed stores. The new corporate identity program, called Arch, is global and mandatory. The new Arch exterior color is “sunshine grey,” for both brands — shedding the flying cat statues at some Jaguar stores and the white-and-green exteriors of Land Rover dealerships, the conjoined buildings as jewel boxes.
The two franchises are connected at an entryway with glass doors. It is an architecture that is very simple and up to date. Doyle + Partners Using the principles established by the brand, we aim to ensure that each characteristic is represented in a way that is appropriate to the site, situation and to the client. This project has been fully engaged using the Building information modeling process from design right into construction on site saving time and money during the entire process.